11.11 looks like 4 bare sticks, similar with 光棍 in Chinese, means single man. There are millions of bachelors in China, so the Chinese business companies got inspired and found a business opportunity from this tremendous number, call 11.11 a Bachelor's day. To celebrate this day, they promote their goods just like the US Black Friday day.
Today some bachelors say 脫光, it can be their self-joking, means to leave the single status rather than Naked.
Today some bachelors say 脫光, it can be their self-joking, means to leave the single status rather than Naked.